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Eggsistentialism by Baxter and Bailey

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Founded by Matt Baxter and Dom Bailey, Baxter and Bailey is a small communication design studio with a strong focus on architecture, design, technology and the arts.

The studio offers strategic and creative direction for visual identity, digital, print and motion graphics, packaging, exhibitions and site-specific installations. The team works across a range of creative disciplines for clients both in the UK and internationally and has won numerous awards for both creativity and business.

For Baxter and Bailey, their egg is “bold, brave and bursting with pride.” Its rosette humorously settles once and for all the timeless question of “Which came first?”, and the iconic Lion Mark stamp gives the egg a quintessential Britishness. No highfalutin arty-farty perplexities to puzzle over; what’s special about Eggsistential is its friendly, attractive simplicity.

“The primary objective of our design is to make people smile: a visual pun which uses unexpected scale, combined with an age-old philosophical conundrum, to entertain its audience.”

The egg has been created using weather-resistant materials and, Baxter and Bailey joke, “lets the whole world know exactly where it sits in the pecking order.”

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